Case Studies
Experience
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Turned passive viewers into active participants through a scratch-based SuperCoins system, increasing session depth, redemption engagement, and in-app commerce behavior.
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Shop Sessions ↑
2.1×
DAU ↑
+18%
Enabled creators to manually tag products from Hipi’s catalog or external links, improving tagging accuracy, monetization control, and in-video commerce performance.
Adoption ↑
2.1x
Checkout Starts ↑
+24%
Commerce was fragmented across entry points and a misplaced NavBar, causing drop-offs. We restructured hierarchy and embedded shopping into the video flow to reduce friction and improve intent.
Funnel Lift ↑
+28%
Downloads ↑
+5M
Introduced integrated live streaming with in-session product pinning, enabling real-time shopping without disrupting creator audience interaction.
Session Depth ↑
4 min
Live GMV ↑
+19%
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This case study focuses on the Referral Program, a growth initiative aimed at acquiring new users through customer referrals.
App Installs ↑
3.2x
Drop-off ↓
-31%
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