Case Studies
Case Studies
Gamified Retention System | Hipi App by Z5
Turned passive viewers into active participants through a scratch-based SuperCoins system, increasing session depth, redemption engagement, and in-app commerce behavior.
Shop Sessions ↑
2.1×
DAU ↑
+18%
Gamified Retention System | Hipi App by Z5
Turned passive viewers into active participants through a scratch-based SuperCoins system, increasing session depth, redemption engagement, and in-app commerce behavior.
Shop Sessions ↑
2.1×
DAU ↑
+18%
Tag Your Products | Hipi App by Z5
Enabled creators to manually tag products from Hipi’s catalog or external links, improving tagging accuracy, monetization control, and in-video commerce performance.
Adoption ↑
2.1x
Checkout Starts ↑
+24%
Tag Your Products | Hipi App by Z5
Enabled creators to manually tag products from Hipi’s catalog or external links, improving tagging accuracy, monetization control, and in-video commerce performance.
Adoption ↑
2.1x
Checkout Starts ↑
+24%
Core App Navigation System Rework | Hipi App by Z5
Commerce was fragmented across entry points and a misplaced NavBar, causing drop-offs. We restructured hierarchy and embedded shopping into the video flow to reduce friction and improve intent.
Funnel Lift ↑
+28%
Downloads ↑
4.5*
Core App Navigation System Rework | Hipi App by Z5
Commerce was fragmented across entry points and a misplaced NavBar, causing drop-offs. We restructured hierarchy and embedded shopping into the video flow to reduce friction and improve intent.
Funnel Lift ↑
+28%
Downloads ↑
4.5*
LIVE Commerce Launch | Hipi App by Z5
Introduced integrated live streaming with in-session product pinning, enabling real-time shopping without disrupting creator audience interaction.
Session Depth ↑
4 min
Live GMV ↑
4.5*
LIVE Commerce Launch | Hipi App by Z5
Introduced integrated live streaming with in-session product pinning, enabling real-time shopping without disrupting creator audience interaction.
Session Depth ↑
4 min
Live GMV ↑
4.5*
Cross-App Content Discovery & Install Loop | Bullets by Z5
Designed a native micro-drama discovery loop inside Z5 that converted passive viewers into Bullets installs without leaving the parent app.
App Installs ↑
3.2x
Drop-off ↓
4.5*
Cross-App Content Discovery & Install Loop | Bullets by Z5
Designed a native micro-drama discovery loop inside Z5 that converted passive viewers into Bullets installs without leaving the parent app.
App Installs ↑
3.2x
Drop-off ↓
4.5*